Durin Gleaves of Adobe | Interview snippets from NAB BuZZ 2018 podcasts with Larry Jordan

Larry Jordan: One of the cool things I like is a tighter, increasingly tight integration, between After Effects and Premiere. And what I'm seeing also is some increasingly tight integration between Adobe Audition and Premiere so that Premiere continues to be a very tightly linked hub out of these other applications. My assumption is that's intentional?

Durin Gleaves: You assumed correctly. Actually, our team motto on the audio team has been: A life without interchange.

We want to get rid of the loss of information, the wasted time conforming changes, either burning in effects or removing effects, and trying to understand the intention of a video editor when that project comes into audition for a mix. And a lot of what we're doing is really trying to bring as much of that data, that metadata, the intention, the work that the video editor did upfront into the audio production environment so that it's not wasted, so that it's not thrown away. Even if the audio engineer at that time says,  "I'm going to get rid of all this and start from scratch," at least they have that baseline and they understand the intention of the editor or the director.

LJ: So, what's the key takeaway you want people to know about Audition?

DG: It's a fantastic audio workstation. It's got things that nobody else has.

To read and hear more of this NAB BuZZ 2018 podcast, go to the Simon Says media player here.

Note: all podcast content, including the transcripts, are owned by and are the copyright of Digital Production BuZZ.

About Larry Jordan/Digital Production BuZZ

Larry Jordan is a 50-year veteran of media. Throughout his career, he has edited, produced, and directed at the local and network TV levels, and he's done extensive work with corporate training videos. He started his namesake website, larryjordan.com, in 2003 and began using his extensive industry knowledge to educate current and aspiring media professionals. He has authored nine books and thousands of how-to articles on both production and post-production.

Digital Production BuZZ is a weekly podcast that focuses on the latest trends and advancements in media technology and also shines a light on the industry's leading innovators.

To learn more about Digital Production BuZZ and Larry Jordan, head here.